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Section I – General Business Description

Section I – General Business Description

15 STUDENTS ENROLLED
  • Profile photo of Brock Garcia
  • Profile photo of Laura Guillaume
  • Profile photo of Steve Guillaume
  • Profile photo of Kayla Smith
  • Profile photo of George Smith

In the General Business Description section, you should describe the following:

  • the Company (name, state registration, legal structure, location, etc.)
  • the Company Goals and Objectives – the Vision
  • your Industry (how you fit into the industry)
  • your Target Market (customers)
  • the Product and Service offerings
  • your Go-to-Market philosophy (how you make yourself stand-out)
  • your Company culture, employees, partners
  • the Company structure, organization, and management team

This is supposed to be descriptive in a general way, leaving the detail to the sections that follow. The General Business Description differs from the executive summary, because it describes the business and is an introduction to the business plan.

Course Curriculum

Chapter 1 - Vision
Chapter 1 – Tutorial 00:00:00
Chapter 1 – Guide 00:00:00
Chapter 1 – Exercise Unlimited
Chapter 1 – Quiz Unlimited
Chapter 2 - Industry
Chapter 2 – Tutorial Unlimited
Chapter 2 – Guide 00:00:00
Chapter 2 – Exercise 00:00:00
Chapter 2 – Quiz Unlimited
Chapter 3 - Customers
Chapter 3 – Tutorial Unlimited
Chapter 3 – Guide Unlimited
Chapter 3 – Exercise 00:00:00
Chapter 3 – Quiz Unlimited

Course Reviews

5

5
1 ratings
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  1. Profile photo of George Smith

    I can do this

    5

    This course is amazing and a great tool for the business planning process. Initially I felt overwhelm, insecure, down right incapable of writing my own business plan. But now after taking this course I feel more confident then I did before. Thanks!

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